CTA and its local partner, Consorcio Creativo, were awarded the tender to support MSMEs (Micro, Small and Medium Enterprises), tendered by Francisco Gavidia University of El Salvador and funded by the Central American Bank for Economic Integration (CABEI).
The project consists of a consulting service to promote the development and strengthening of 10 Salvadoran MSMEs in the ICT sector, which are part of the Germina Business Incubator and the Micro and Small Enterprise Development Center (CDMYPE UFG), created by the Francisco Gavidia University.
The overall objective of the consultancy is to provide companies with the skills, tools and capabilities to adjust their business models and, consequently, improve production and service provision, as well as penetration in new markets and productivity.
Funding entity: Central American Bank for Economic Integration (CABEI)
Contracting entity: Incubadora de Empresas GERMINA and Centro de Desarrollo de la Micro y Pequeña Empresa (CDMYPE UFG) from the Francisco Gavidia University.
Budget and deadline
Budget: 142.740 dollars
Deadline: November 2018 - August 2019
CTA is responsible for validating the business models, conducting market studies and digital marketing plans, seeking financing and supporting the development of communication strategies of the beneficiary companies.