CTA, in collaboration with CapFeather, hosted an international webinar on how to make complex B2B sales in Australia. The CapFeather founding partner Robert Dew presented the "Strategic Sales Flywheel" concept, which involves taking a learning approach to making sales with a new product and market. The event was moderated by CTA Innovation consultant María Jiménez.
How to influence customers to overcome the perception of risk towards new products, lead generation options, metrics to follow-up and what makes the difference between sustained growth and stagnation, among others, were the topics covered in the session.
This webinar is part of the activities being developed by the European ConnectEO project to promote market access for European Earth Observation SMEs in Chile and Australia. The project, which is funded by the COSME programme of the European Union (EU), focuses on the use of Earth Observation technologies, i.e. those that use satellite data to identify business opportunities and address socio-economic and environmental challenges, in the maritime and agricultural sectors.