More than 1,290 brands from 34 countries have joined the challenge of adapting their logos and increasing the distance between the letters, with an estimated reach of more than 514 million people.
Technological Corporation of Andalusia (CTA) has joined #the200challenge campaign and has adapted its logo by separating the letters to raise awareness of the importance of the social distancing of 2 metres (200 cm) to avoid the spread of the disease caused by the new coronavirus, Covid-19.
According to health recommendations, it is important to keep this distance in crowded places such as public transport, supermarkets or work centers that continue their activity.
This initiative was launched to raise awareness among the population. 1,291 brands from 34 countries have already joined, with a potential reach of 514 million people.
Telefónica, Zara, El Corte Inglés, Iberdrola, Cosentino or Covap are some of the dozens of Spanish brands that have joined the challenge.