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BIOSWITCH project launches a survey to identify risks, needs and incentives for brands when switching to bio-based products

The European BIOSWITCH project, in which CTA participates as a partner, has launched a survey to identify the risks, needs and incentives of brand owners when switching to bio-based products. The survey is aimed mainly at brand owners in the agri-food and forestry sectors.

Did you know that the bioeconomy has a turnover of €2.3 trillion and accounts for 8.2% of the workforce in the European Union?

The bioeconomy is a central element to the growth of the economy overall, and brand owners are one of the main drivers to boost it when they decide to switch from fossil-based to bio-based approaches. But too often, brand owners are reluctant to invest in taking a bio-based approach due to perceived risks and uncertainties. The BIOSWITCH project aims to identify these risks in order to offer solutions that help mitigate them.

BIOSWITCH is an initiative funded by the Bio-Based Industries Joint Undertaking (BBI JU) under the European Union’s Horizon 2020 research and innovation programme with a total budget of €1 million.

The project is coordinated by the Finish entity CLIC Innovation and formed by a multi-disciplinary consortium of 8 partners from 6 countries: Clic Innovation, Technological Corporation of Andalusia (CTA), Flanders’ FOOD and Food & Bio Cluster Denmark, Institute of Technology Tralee, Biomass Technology Group and Sustainable Innovations.

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